Thursday, May 20, 2010

Awesome Dove ad

9 comments:

  1. great ad!!!

    do you know the name of the song?

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  2. Simian - La Breeze

    I love the Dove commercials, although I wonder if they're preaching to the choir or if they're really making people think who otherwise might not. There's always hope!

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  3. That's a good one. This was part of the "Dove Campaign for Real Beauty" that happened a while back, but I think they've kept it going since then. Here's the other great commercial from that campaign:

    http://www.youtube.com/watch?v=iYhCn0jf46U

    And here's the mean-spirited but INCREDIBLY well-done parody:

    http://www.youtube.com/watch?v=7-kSZsvBY-A

    Jana, the song is LA Breeze by Simian:

    http://www.justsomelyrics.com/1632364/Simian-LA-Breeze-%28Here-It-Comes%29-Lyrics

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  4. I love these ads but was surprised to learn the same parent company (Unilever) sells skin lightening creams in India. The offensive ads they run there show the protagonist's life changing for the better once she becomes lighter. Talk about beauty pressure.

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  5. Unilever makes Dove commercials but it also makes Axe commercials.

    And the campaign for real beauty pictures were retouched.

    http://adage.com/article?article_id=126914

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  6. this ad just changed my life, thank you for posting it. :)

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  7. This is such a great ad. It's true that the beauty industry throws everything in our faces - everything we should be, but aren't, naturally. Nobody's ever good enough. I'm glad Dove is still going strong with their "real beauty" initiatives.

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  8. It's definitely a fantastic ad. I was just on a shoot and thinking about it. Between EVERY shot the model made an adjustment -- hair, makeup, pose, fan position.

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